Business Reframing™ · Fredericksburg, Texas
Your winery doesn't need more software.
It needs a reframe.
We help Hill Country wineries, breweries, and distilleries figure out where AI actually fits. We diagnose first, then prescribe. In that order, every time. Sometimes the fix is AI. Often it's something simpler (and cheaper).
The whole ladder, prices included, is one click away. No call required.
The Difference
AI-aware. Not AI-obsessed.
Every consultant in Texas is selling AI right now. Most start with the tool and go hunting for a problem. We do the opposite. Business Reframing™ starts with how your business actually runs, then prescribes the fix that fits.
Sometimes it's AI
A tasting room agent that answers after hours. A club-churn early-warning system. When AI is the right call, we build it properly.
Sometimes it's a workflow
Your POS, email, and spreadsheets already hold the answer. They just need to talk to each other. No AI required, just some connectors.
Sometimes it's an SOP
Plenty of 'automation problems' are actually a missing one-page checklist. Low cost fix for big results.
If the fix doesn't earn its keep, it doesn't ship.
The Three Cornerstones
Three things we never compromise on
Designed in at the drawing board, not bolted on after launch. This is the difference between AI-aware consulting and cheap AI implementation.
Security
We lock the doors before we move anything in.
Passwords and keys stored the right way, access for only the people who need it, and a plain answer to "what happens if this breaks?" before anything goes live.
Ethics
Technology that treats your customers the way you would.
AI touches your customers, your staff, and your reputation. Every design passes an ethics review before it goes live: what it decides, who it affects, and where a human stays in the loop.
Privacy
Your customers' data is yours, and theirs. Never ours.
Data inventory, consent, retention, and a decommission plan, designed in on day one. Your club list never trains anything, feeds anything, or leaves your control.
Who We Serve
Built for Texas wine country
Wineries, breweries, distilleries, and the hospitality businesses around them. We live in Fredericksburg. This is home, not a territory.
Wineries & Tasting Rooms
- Club churn you spot two quarters late
- Tastings booked in three different places
- POS, email, and spreadsheets that never talk
Breweries
- Taproom events run from memory
- Distributor reporting eaten by copy-paste
- Social posts that happen when someone remembers
Distilleries
- Compliance paperwork done by hand
- Tour and tasting ops on sticky notes
- A mailing list nobody has time to use
Wine Country Hospitality
- Lodging, events, and tours on separate systems
- Reviews answered late or not at all
- Seasonal staff retrained from scratch every year
Sound familiar? None of these need a software subscription. They need someone who can look at the whole operation and prescribe the right fix.
How Engagements Work
Start at $250. Climb when it's earned.
Four rungs. Each one has a fixed shape and an honest price, and each one earns the next. No contracts pushing you up the ladder.
Reframe Core Setup Session
$250
one hour, flat
We stand up your own Reframe Core live on the call. A private AI operations hub for your business, running before we hang up. You keep it either way.
Details →02The Business Reframe™
$500 – $2,500
scoped to the decision
A full diagnostic on one real business decision or bottleneck. Multi-angle, fact-checked, delivered as a briefing you can act on without us.
Details →03First Project
$2,500 – $10,000
fixed scope, fixed price
We build one item from your Reframe end to end. Scoped, shipped, documented, and handed over. You own everything.
Details →04The Living Reframe
from $3,000/mo
monthly retainer
An operator partner on retainer. We keep diagnosing, keep shipping, and your systems compound month over month.
Details →Track Record
Receipts, not promises
A few numbers from 25 years of doing the work.
The ad platform mistake we caught
Meta burned $60K of a client's budget in under an hour. We built a real-time spend monitor in 24 hours. It has watched every dollar since. That client has been with us almost 20 years.
Lifetime revenue, one brand
We ran digital marketing for a direct-to-consumer brand from startup to $112M in lifetime revenue. Ad spend, email, conversion. The unglamorous work, done daily, for years.
Online before it was a job title
Twenty-five years of online advertising, marketing, and analytics. We've sat in your seat (or one a lot like it). The AI is new. The judgment isn't.
The Method
Diagnose. Reframe. Ship.
Business Reframing™ in three moves. Prescription before construction, every time.
Diagnose
We map how the work actually happens. Not the org chart version, the real one. Where the hours go, where the money leaks, what your team quietly works around.
Reframe
We rank what is worth fixing by return, then prescribe the right tool for each item. AI where it pays for itself, a workflow where it does not, an SOP where that is honestly enough.
Ship
We build it, document it, and hand you the keys. Everything we make is yours. If your team cannot run it without us, we are not done.
Start with a conversation
A free 30-minute intro call. No charge, no pitch. And when you're ready, the $250 Setup Session credits toward a Business Reframe if you climb.