Portfolio
Receipts, not promises
What the work looks like when it ships. Builds, diagnostics, and the numbers behind them.
Portfolio
Products and projects from 25 years of marketing, analytics, and automation work.
Ad Spend Monitor
Meta burned $60K of a client’s budget in under an hour due to a platform-side mistake. We built a real-time spend monitor in 24 hours. It tracks spend against budget and alerts before things go sideways. It has watched every dollar since.
The Report Nobody Has to Build Anymore
A national e-commerce brand was rebuilding the same ad-performance report by hand, three times a day. We replaced it with an hourly dashboard, added 21 metrics that were never being captured, and rescued three years of ad history before the platforms erased it.
The Website Her Template Wouldn't Let Her Build
A mobile dog groomer was paying $27/month for a website builder that fought her at every turn. We rebuilt on her real brand, moved hosting to $0/month, and shipped in one day with perfect PageSpeed scores and an A+ security grade. Full disclosure: the client is my wife. The standards were not relaxed.
The Power User Who Wasn't the Problem
A Fredericksburg realtor was already an AI power user and still working nights, because every task ran through him. We turned his chat assistant into five custom assistants his team runs, put a Reframe Core on his machine, and left his contracts alone on purpose. His number: 5-10 hours a week back.
$116M E-Commerce Brand
Managed digital marketing for a direct-to-consumer brand from startup to $116M in lifetime revenue. Ad spend management, email campaigns, conversion optimization, and team scaling. The client relationship is now in its second decade.
Legal Deadline Tracker
A law firm was hand-copying court deadlines from email into calendars. Genuine AI fit: the system scans court emails, extracts deadlines from orders and attachments, and syncs them to Google Calendar. Attorneys approve or reject before anything lands.
Case Studies
Detailed breakdowns of client projects with real results.
The Report Nobody Has to Build Anymore
Three times a day, an operator built the same performance report by hand: pull numbers from Facebook, Google, and Microsoft, fill in spend, line it up against actual cart sales, type it, send it. About 45 hours a year of copy-paste work. Worse, the ad platforms only keep roughly three years of daily data, and the window rolls forward every day. Anything not captured was being permanently erased, one day at a time.
45 hours a year of manual reporting eliminated. 21 new hourly metrics. Three years of advertising history rescued into a database the client owns, where no platform's rolling window can touch it.
The Website Her Template Wouldn't Let Her Build
Amanda runs a mobile dog grooming business here in Fredericksburg. Her website lived on a monthly website builder: $27 a month, every month, for a template that fought her at every turn. She'd built it herself because that's what small business owners do. The result was a site that worked, technically, but never looked like her business. It's one of the most common stories on Main Street: you pay rent on a website you don't love, built inside a tool that won't let you build the one you actually want.
Built, reviewed, and live in one day. Perfect Google PageSpeed scores in all four categories, an A+ security grade, and a $27/month bill that dropped to zero. Most importantly: she finally has the website she'd been trying to build for years, and she loves it.
The Power User Who Wasn't the Problem
Ryan Rendon runs Rendon Realty Group in Fredericksburg and hosts the Texas Hill Country Insider podcast. He was already an AI power user: listing remarks, due diligence, contract summaries, email campaigns, social captions, all through a chat window. By any normal measure he had adopted AI. And he was still working nights, because every one of those tasks still ran through him. Chat, copy, paste into the listing system. Copy, paste into social. Copy, paste into email. He was the glue between six tools.
Five to ten hours a week back, his number. Five custom assistants in daily use, run by his team. And a team that now builds its own tools instead of waiting on him.
The Brains, Not the Engine
Deuce Todd runs Golden Cypress AI, making AI video, UGC-style content, and print ads for his own business and for clients. His week had no shape. A full day would pass and he couldn't point to what got done. Content was built and edited by hand, prospects were researched one at a time, and every piece of work waited on him to do it.
Eight to eleven hours a week back, his number, a few weeks in. Every one of those hours now goes into revenue work: ads, campaigns, cold calls, warm networking, chamber meetings, and customer outreach.
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Every one of these started with a diagnosis, not a pitch. Yours would too.