Deuce Todd runs Golden Cypress AI. He makes AI video, UGC-style content, and print ads, for his own business and for clients.
In Deuce's words: "My week was disorganized. A full day would pass and I couldn't point to what got done."
Two items took an agonizing amount of time. Building and editing social content by hand. Also, researching prospects and projects one at a time. The content itself was manual, slow, and not the quality he was looking for.
"Between those and the general disorganization, I was consistently losing a large part of my workweek with little to show for it."
We had been trading ideas for a while before we ever worked together. Then, in Deuce's words: "It became clear I needed to work with Mike directly to grow my business and keep the momentum going."
The diagnosis
The problem was not effort. Deuce was the engine for every piece of work. Every ad, every video, every prospect researched by hand. Nothing moved unless he turned the crank, so nothing could grow past his own hours.
He did not need to work harder. He needed a system doing the turning, with him deciding what it works on.
What we built
He came in expecting the worst: "I expected it to be difficult, challenging, and slow. I wasn't sure I was going to understand what Mike was talking about."
- A Reframe Core on his own machine. Installed live on our first call, in his account, not mine.
- The walkthrough. The intake that loads his business into it. The audit that scores the setup and names the gaps. The weekly routine that finds one thing to automate and ships it.
- Security, ethics, and privacy from the start. Built in, not bolted on. It was the part he singled out.
- Then he built. "My content and ad creation now run on integrated, automated tools that work together, take action, and work with me as the brains and not solely the engine."
"What stuck with me was Mike's professionalism, his knowledge, and the depth of his answers. He made everything easy to act on."
Where it stands now
Time back: "I'd say as of right now, just a few weeks in, I've gotten 8-11 hours back and I know there are more opportunities to increase that number."
Where it goes: "That time now goes straight into revenue generating work: ads, campaigns, cold calls, warm networking, chamber meetings, and customer outreach."
How far along: "I'm well ahead of where I expected to be after just one call."
And the best part: the hours are his estimate. He hasn't tracked hard numbers yet, and he says so. Measuring it is the next step, and it is the one that shows where the next hours are.
The takeaway
Most owners are not short on effort. They are the engine for every task in the business. The fix is to become the brains behind a system that runs the work.
If your week looks like Deuce's did, hit me up, let's talk.